Michael Jordan needs no introduction. While we could sit here and debate his greatness all day, today I want to focus on the business side of Jordan's career. Specifically, when Jordan was coming out of college at North Carolina, there was 3-headed race to sign him to a shoe contract. Ultimately, one company scored a major coup, and they did it by offering a deal that was unprecedented at the time.
John Willkom is the author of Amazon best-selling basketball books: Walk-On Warrior and No Fear In The Arena. John is an avid reader, sports fan, and father to two incredible little girls.
Check out healthy energy drinks from Celsius: