• Home
  • Recommendations
    • Basketball Books
    • Football Books (American)
    • Motivational Books
    • New Sports Books For 2023
    • Running Books
    • Soccer Books
    • Sports Betting Books
    • Sports Biographies
    • Sports Books for Teen and Young Adults
    • Sports Business
  • About
  • Merch
  • Blog
  • Contact Me
BOOKS ABOUT SPORTS
  • Home
  • Recommendations
    • Basketball Books
    • Football Books (American)
    • Motivational Books
    • New Sports Books For 2023
    • Running Books
    • Soccer Books
    • Sports Betting Books
    • Sports Biographies
    • Sports Books for Teen and Young Adults
    • Sports Business
  • About
  • Merch
  • Blog
  • Contact Me

NBA: Doing The Best Business

5/17/2023

0 Comments

 
NBA Doing The Best Business
The NBA is a multi-billion dollar business, with business being the key phrase. To the NBA's credit, it has done a phenomenal job marketing the league. From global expansion to strategic business partnerships, today we explore why the NBA has increased so dramatically in value, along with the teams that are managing their payrolls most effectively. 

Expanding Global Reach

​One of the primary drivers behind the NBA's growth in value is its increasing global appeal. The league has made concerted efforts to expand its presence beyond North America (started by David Stern and then expanded by Adam Silver), actively promoting basketball in international markets. With initiatives like the NBA Global Games and the establishment of NBA Academies worldwide, the league has successfully cultivated a massive global fan base. This international expansion has attracted a diverse audience and opened up lucrative opportunities for revenue generation through broadcasting rights, sponsorship deals, and merchandising.

Rise of Superstars and Dynamic Storylines

​The NBA's ability to consistently produce captivating storylines and showcase exceptional talent has played a significant role in its growing value. The league has been blessed with charismatic superstars like Michael Jordan, Magic Johnson, Larry Bird, Kobe Bryant, and LeBron James, whose transcendent skills and captivating narratives have captured the imagination of fans worldwide. These iconic players have helped drive television ratings, ticket sales, and merchandise revenue, elevating the league's overall value. The current NBA tv deal, which expires at the end of the 2024-2025 season, will have earned the NBA approx. $2.7 billion per season! Current negotiations imply that the amount on a future deal could triple! 

Embracing Digital Media and Technology

​The NBA has embraced digital media and technology to engage fans in new and innovative ways. The league has been at the forefront of leveraging social media platforms, streaming services, and interactive digital experiences to connect with fans across the globe. Through online streaming services like NBA League Pass and robust social media presence, the NBA has expanded its reach beyond traditional broadcast mediums, allowing fans to consume content anytime, anywhere. This strategic embrace of digital platforms has not only enhanced fan engagement but also provided new avenues for revenue generation.

Strategic Partnerships and Business Ventures

​The NBA's value has been further bolstered by its strategic partnerships and business ventures. The league has collaborated with global brands, securing lucrative sponsorship deals and endorsements. Additionally, the NBA has ventured into various business sectors, including media, entertainment, and technology. Investments in ventures such as e-sports, content creation, and international partnerships have expanded revenue streams and contributed to the league's overall growth.

NBA Teams & Payroll Productivity

With the rise of analytics around the League, you can bet that I'm not the only one looking at this. In the charts below, you'll see each NBA team, along with the number of players on each team making $10 or million during the 2022-2023 season. In addition, you'll see the total team payroll, regular season wins, and dollar spent per win. 

There are some interesting conclusion to draw here. 

1. The Rockets finished tied for the western conference's worst record with 22 wins. However, they also had a payroll of only $48 million.

2. The Clippers had the highest payroll in the league at $191 million. Not only did they only win 44 games, but their first round playoff exit to the Suns puts this business on the list of glaring under performers. 

3. Teams like the Hornets and Trailblazers are in no man's land. They're not spending enough to be in that tier of teams, but they're also winning too many games to not get top draft picks. Both of these franchises need some direction. 

4. The Warriors only had 4 players making more than $10 million this season. However, those 4 were all making north of $25 million! This is a tremendously top heavy roster. If Wiggins and Green aren't performing like stars, they are two of the most overpaid players in the League. 

​(Shout out to Hoops Hype for the data)
NBA Team Business Breakdown Teams 1-10
Picture
Picture
Thoughts, comments, questions? Shoot us a note in the comments section below. 

For more basketball content, check out the basketball section of our blog. 
Tags:
0 Comments
​

You Might Also Like

First Last



Leave a Reply.

    Author

    John Willkom is the author of Amazon best-selling basketball books: Walk-On Warrior and No Fear In The Arena. John is an avid reader, sports fan, and father to two incredible little girls.

    Archives

    October 2023
    September 2023
    August 2023
    July 2023
    June 2023
    May 2023
    April 2023
    March 2023
    February 2023
    January 2023
    December 2022

    Categories

    All
    All Time Lists
    Baseball
    Basketball
    Bodybuilding
    Book Clubs
    Book Reviews
    Boxing
    Climbing
    Coaching
    Cricket
    CrossFit
    Cycling
    Endurance Sports
    Esports
    Ethics
    Fantasy Sports
    Fishing
    Football
    Formula 1
    Golf
    Gymnastics
    Hockey
    Hunting
    Kids
    Martial Arts
    Military
    MMA
    Motivational
    NASCAR
    Olympics
    Pickleball
    Quotes
    Rugby
    Running
    Skiing
    Soccer
    Softball
    Sports Authors
    Sports Betting
    Sports Broadcasting
    Sports Business
    Sports Cards
    Sports Doping
    Sports Equipment
    Sports History
    Sports Nutrition
    Sports Photography
    Sports Psychology
    Sports Science
    Streetlifting
    Swimming
    Table Tennis
    Team Building
    Teen & YA
    Tennis
    Track & Field
    Trading Cards
    Triathlon
    Volleyball
    Wrestling

    Check out healthy energy drinks from Celsius: 
    Picture
Proudly powered by Weebly
  • Home
  • Recommendations
    • Basketball Books
    • Football Books (American)
    • Motivational Books
    • New Sports Books For 2023
    • Running Books
    • Soccer Books
    • Sports Betting Books
    • Sports Biographies
    • Sports Books for Teen and Young Adults
    • Sports Business
  • About
  • Merch
  • Blog
  • Contact Me